Irresistible

Author: Adam Alter
Publisher: Penguin
ISBN: 9780698402638
Size: 15.33 MB
Format: PDF, ePub, Mobi
View: 57

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Irresistible

Author: Adam Alter
Publisher: Random House
ISBN: 9781473523029
Size: 18.80 MB
Format: PDF, Kindle
View: 28

'Truly addictive' Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles Duhigg How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode? In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it? From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

Irresistible

Author: Adam Alter
Publisher: Penguin
ISBN: 9781594206641
Size: 12.33 MB
Format: PDF, ePub, Mobi
View: 46

"An ... investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control"--

Drunk Tank Pink

Author: Adam Alter
Publisher: Penguin
ISBN: 9781101605783
Size: 10.73 MB
Format: PDF, ePub
View: 18

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day. Adam Alter's forthcoming book, Irresistible, will be published by Penguin Press.

Irresistible

Author: Liz Bankes
Publisher: Bonnier Publishing Fiction Ltd.
ISBN: 9781848123397
Size: 10.34 MB
Format: PDF, Kindle
View: 53

Mia's new summer job at a posh country club is hard work, but fun, especially when a romance develops with hunky Dan. But Mia is drawn to Jamie too - sexy, rich and bored, he's got everything he could ever want, but gets his kicks messing with people's lives. Even though Mia knows that getting involved with Jamie is a bad idea, there's something so dangerously exciting about him, she just can't resist.

Whose Global Village

Author: Ramesh Srinivasan
Publisher: NYU Press
ISBN: 9781479821204
Size: 12.38 MB
Format: PDF, ePub
View: 95

In the digital age, technology has shrunk the physical world into a “global village,” where we all seem to be connected as an online community as information travels to the farthest reaches of the planet with the click of a mouse. Yet while we think of platforms such as Twitter and Facebook as open and accessible to all, in reality, these are commercial entities developed primarily by and for the Western world. Considering how new technologies increasingly shape labor, economics, and politics, these tools often reinforce the inequalities of globalization, rarely reflecting the perspectives of those at the bottom of the digital divide. This book asks us to re-consider ‘whose global village’ we are shaping with the digital technology revolution today. Sharing stories of collaboration with Native Americans in California and New Mexico, revolutionaries in Egypt, communities in rural India, and others across the world, Ramesh Srinivasan urges us to re-imagine what the Internet, mobile phones, or social media platforms may look like when considered from the perspective of diverse cultures. Such collaborations can pave the way for a people-first approach toward designing and working with new technology worldwide. Whose Global Village seeks to inspire professionals, activists, and scholars alike to think about technology in a way that embraces the realities of communities too often relegated to the margins. We can then start to visualize a world where technologies serve diverse communities rather than just the Western consumer.

Learn Better

Author: Ulrich Boser
Publisher: Rodale
ISBN: 9781623365264
Size: 19.58 MB
Format: PDF, ePub
View: 82

For centuries, learning emphasized memorizing information: You were supposed to study facts, dates, and details, and burn them into your consciousness. But this approach to learning is outdated and contrary to how our brains really work. In Learn Better, writer and education researcher Ulrich Boser maps out the new science of learning, demonstrating how we can gain expertise in dramatically better ways. In this entertaining and engrossing book, Boser argues that learning is a skill, showing how techniques like self-questioning and thinking about thinking can create much deeper levels of understanding. Among the important findings and practical tips, Boser tells fascinating stories, like how Jackson Pollock came to his revolutionary drip painting method--and why an ancient counting device helps people gain superhuman math skills. This powerful book will revolutionize the way that you acquire mastery, with far-reaching implications for both you and society. But perhaps most importantly, you will be able to fully capitalize on your mind's remarkable ability to develop new skills.