Irresistible

Author: Adam Alter
Publisher: Penguin
ISBN: 9780698402638
Size: 13.61 MB
Format: PDF, ePub, Docs
View: 40

“One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Irresistible

Author: Adam Alter
Publisher: Random House
ISBN: 9781473523029
Size: 11.20 MB
Format: PDF, ePub, Docs
View: 33

'Truly addictive' Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles Duhigg How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode? In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it? From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

Irresistible

Author: Adam Alter
Publisher: Penguin
ISBN: 9781594206641
Size: 16.52 MB
Format: PDF, ePub
View: 66

"An ... investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control"--

Drunk Tank Pink

Author: Adam Alter
Publisher: Penguin
ISBN: 9781101605783
Size: 18.70 MB
Format: PDF, ePub, Docs
View: 59

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day. Adam Alter's forthcoming book, Irresistible, will be published by Penguin Press.

Idisorder Understanding Our Obsession With Technology And Overcoming Its Hold On Us

Author: Larry D. Rosen, Ph.D.
Publisher: Macmillan
ISBN: 9781137000361
Size: 10.17 MB
Format: PDF, Mobi
View: 12

iDisorder: changes to your brain's ability to process information and your ability to relate to the world due to your daily use of media and technology resulting in signs and symptoms of psychological disorders - such as stress, sleeplessness, and a compulsive need to check in with all of your technology. Based on decades of research and expertise in the "psychology of technology," Dr. Larry Rosen offers clear, down-to-earth explanations for why many of us are suffering from an "iDisorder." Rosen offers solid, proven strategies to help us overcome the iDisorder we all feel in our lives while still making use of all that technology offers. Our world is not going to change, and technology will continue to penetrate society even deeper leaving us little chance to react to the seemingly daily additions to our lives. Rosen teaches us how to stay human in an increasingly technological world.

The Distracted Mind

Author: Adam Gazzaley
Publisher: MIT Press
ISBN: 9780262034944
Size: 10.48 MB
Format: PDF
View: 17

Why our brains aren't built for media multitasking, and how we can learn to live with technology in a more balanced way.

Hit Makers

Author: Derek Thompson
Publisher: Penguin
ISBN: 9781101980323
Size: 18.65 MB
Format: PDF, ePub, Mobi
View: 22

"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: � The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses � Why Facebook is the world's most important modern newspaper � How advertising critics predicted Donald Trump � The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history � How Barack Obama and his speechwriters think of themselves as songwriters � How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals � The French collector who accidentally created the Impressionist canon � Quantitative evidence that the biggest music hits aren't always the best � Why almost all Hollywood blockbusters are sequels, reboots, and adaptations � Why one year--1991--is responsible for the way pop music sounds today � Why another year --1932--created the business model of film � How data scientists proved that "going viral" is a myth � How 19th century immigration patterns explain the most heard song in the Western Hemisphere