Contemporary Consumption Rituals

Author: Cele C. Otnes
Publisher: Taylor & Francis
ISBN: 9781135635626
Size: 14.47 MB
Format: PDF, ePub, Mobi
View: 72

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in the Marketing and Consumer Psychology series: a religious studies scholar talks about the media representation of ritual; communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.

Wedding Chic

Author: Nina Willdorf
Publisher: Penguin
ISBN: 0399530649
Size: 17.27 MB
Format: PDF, Mobi
View: 81

A budget-conscious guide to planning the perfect wedding explains how to create a stylish ceremony without paying a fortune, offering practical advice on on everything from wedding planners and flowers to photographers, entertainment, honeymoons, and caterers. Original.

Strategic Management

Author: John A. Pearce
Publisher: McGraw-Hill Companies
ISBN: 0072290757
Size: 12.14 MB
Format: PDF, Kindle
View: 38

Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.

Great Wedding Tips From The Experts

Author: Robbi G. W. Ernst
Publisher: McGraw Hill Professional
ISBN: 0737301120
Size: 13.93 MB
Format: PDF, ePub, Mobi
View: 57

Creating a dream wedding requires imagination, energy, and enough experience to make certain that things run smoothly. Yet, few couples can anticipate all of the intricacies of planning such an unforgettable event. Robbi Ernest III, the man who literally pioneered and organized the modern profession of wedding consulting, has gathered advice from hundreds of wedding experts to provide essential tips for creating a perfect wedding.